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The Inner Game of Selling: Mastering the Hidden Forces That Determine Your Success Ron Willingham

The Inner Game of Selling: Mastering the Hidden Forces That Determine Your Success

Ron Willingham

Published August 1st 2006
ISBN : 9780743555456
Audio CD
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 About the Book 

Selling is 85% emotional and 15% logical.Forget everything youve been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiarMoreSelling is 85% emotional and 15% logical.Forget everything youve been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about sales skills, showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.Willingham, author of Integrity Service and CEO of Integrity Systems, draws on decades of experience to open your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell.Salespeople perform according to their inner beliefs, which ultimately determine their success or failure- The Inner Game of Selling reveals how to overcome self-limiting beliefs, and tells you how to:Decide what you stand forDevelop stronger levels of self-confidenceSell the way people want to buyCreate real value for people, rather than merely sell another unit, product, or serviceSeparate yourself from other, ordinary salespeopleExperience more positive responses and respect from customers and clientsDevelop a dynamic prosperity consciousness that will continually expandUnderstand people and help them feel understoodOvercome past blockages to your success